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The Feminist, the Housewife, and the Soap Opera$
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Charlotte Brunsdon

Print publication date: 2000

Print ISBN-13: 9780198159803

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780198159803.001.0001

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The Housewife in 1940s Mass Communication Research: Arnheim, Kaufman, and Herzog

The Housewife in 1940s Mass Communication Research: Arnheim, Kaufman, and Herzog

Chapter:
(p.43) 2 The Housewife in 1940s Mass Communication Research: Arnheim, Kaufman, and Herzog
Source:
The Feminist, the Housewife, and the Soap Opera
Author(s):

Charlotte Brunsdon

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780198159803.003.0003

This chapter examines classic research on radio soap opera in the U.S. during the late 1930s and the early 1970s. It analyses how this genre, its heroines, and its listeners are portrayed in the literature. It discusses some of the most noteworthy articles written about this genre during this period. These include Herta Herzog's What Do We Really Know About Daytime Serial Listeners?, and Rudolf Arnheim and Helen Kaufman's articles in Radio Research.

Keywords:   soap opera, radio criticism, U.S., Herta Herzog, Rudolf Arnheim, Helen Kaufman, Radio Research

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