Chapter 1 portrays the café culture in Pune: its spaces and locations, its participants and their shared practices and moral aesthetic standards. The cafés fulfilled a need for space of young middle class Puneites that was not fulfilled anywhere else. They promised freedom. The young adults felt they were constantly moving between two worlds: the café culture and the traditional‘ world of their parents and grandparents. By engaging in practices that their elders disapproved of, young adults were challenging older values and asserting their independence. In their global consumption practices they were domesticating ‘the global’ while transcending ‘the local’. This chapter also introduces the theoretical framework of the analysis, which combines theories of embodiment and personhood.
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