A framework for the study is established first by offering a summary of debates about modernity, globalization, consumption, personhood, holism/collectivism and individualism/individual autonomy. The book considers two main questions: In what ways do free global market economy and ‘globalization’ change the way people see themselves? And to what extent might Indian practices modify the practices of ‘western’ individualism implicit in Indian modernism? This is followed by an examination of the rise of the Indian middle class and a description of the rhetoric of the middle class in Pune. The café culture is put in the context of global youth cultures in post-liberalization countries. The methodology of the study is described. And finally a historical overview of Pune is provided.
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