This chapter discusses the changing audience profile of Indian popular cinema. Whereas the earnings of Bollywood films in the international market were not substantial, this began to change and according to the last estimate, Indian films were earning overseas as much as they were from the domestic market—an indication that the reach of Indian cinema was gradually becoming global. Apart from discussing the gradually changing market of Bollywood films, this chapter also tackles the divergences of the film Titanic with the social constructs of Indian society and the prevailing themes of Indian films. The conclusion provides an analysis of Lagaan, the first Oscar-nominated Indian film. The latter part of the chapter delves into the contrasting issues of nationalism and globalism of Indian cinema, particularly the threats posed by globalization to the Indian film industry.
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