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Seduced by the FamiliarNarration and Meaning in Indian Popular Cinema$
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M.K. Raghavendra

Print publication date: 2008

Print ISBN-13: 9780195696547

Published to Oxford Scholarship Online: October 2012

DOI: 10.1093/acprof:oso/9780195696547.001.0001

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The 1970s

The 1970s


(p.173) 5 The 1970s
Seduced by the Familiar

M.K. Raghavendra

Oxford University Press

This chapter discusses the narrative patterns in popular cinema after Indira Gandhi departed from the Nehruvian mode and later became the prime minister. During this period, films centred on the woman and her ascendancy in society—films which closely correspond to the public perception of Indira Gandhi. The ascendancy of the small bourgeoisie against the populist radicalism and monopoly of the ruling class was a prominent theme, as was the rise of heroes within the middle class who wooed princesses and the ruling class. Other social issues embedded in the films were social marginalization, the authoritarian state, and criminality. Discussed as well are the restraints and challenges faced by the Indian popular cinema during Gandhi administration. In 1969, Indian films witnessed a period of crisis. New film financing was introduced to serve as an interventionist policy of the government. The period also saw the rise of middle cinema—a consequence of segmentation and state intervention through the Film Finance Corporation (FFC) policy of the government.

Keywords:   Indira Gandhi, populist radicalism, ascendancy of women, small bourgeoisie, social marginalization, authoritarian state, middle cinema

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