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Evidence-Based Public Health$
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Ross C. Brownson, Elizabeth A. Baker, Terry L. Left, Kathleen N. Gillespie, and William R. True

Print publication date: 2010

Print ISBN-13: 9780195397895

Published to Oxford Scholarship Online: January 2011

DOI: 10.1093/acprof:oso/9780195397895.001.0001

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Evaluating the Program or Policy

Evaluating the Program or Policy

(p.232) 10 Evaluating the Program or Policy
Evidence-Based Public Health

Ross C. Brownson

Elizabeth A. Baker

Terry L. Leet

Kathleen N. Gillespie

William R. True

Oxford University Press

Evaluation is an essential part of the evidence-based public health process, answering questions about program needs, the process of implementation, and tracking of outcomes. It can (1) help to plan programs in a way to enhance the likelihood that they will be effective; (2) allow for midcourse corrections and changes; (3) help determine if the program or policy has been effective; and (4) provide information for planning the next program or policy. This chapter reviews some of the key issues to consider in conducting an evaluation and provides linkages to a diverse literature (within and outside public health) for those wishing to go beyond these basics.

Keywords:   tracking of outcomes, implementation, public health interventions, program evaluation, conducting an evaluation

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