Jump to ContentJump to Main Navigation
Unionists, Loyalists, and Conflict Transformation in Northern Ireland$
Users without a subscription are not able to see the full content.

Lee A. Smithey

Print publication date: 2011

Print ISBN-13: 9780195395877

Published to Oxford Scholarship Online: September 2011

DOI: 10.1093/acprof:oso/9780195395877.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 27 February 2020

Strategy, Pragmatism, and Public Relations

Strategy, Pragmatism, and Public Relations

(p.190) 7 Strategy, Pragmatism, and Public Relations
Unionists, Loyalists, and Conflict Transformation in Northern Ireland

Lee A. Smithey

Oxford University Press

This chapter investigates incentives and pressures that encourage unionists and loyalists in the Orange Order and other community organizations to mitigate contentious cultural expressions, enhance public relations, build political capital, and engage in public discourse. Accepting monetary support from state and philanthropic sources for projects such as the redesign of murals and downsizing bonfires represents a departure from traditional prohibitions among Protestants against accepting charity or engaging in social work. Community development and cultural traditions work, such as cultural tourism, often parallel one another, and while there is no consensus, many community workers believe organizing around cultural traditions work can build human and social capital that is often lacking in Protestant working-class areas.

Keywords:   community development, funding, human capital, loyalism, Northern Ireland, Orange Order, public relations, social capital, strategy, tourism, unionism

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .