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Integrative Neuroscience and Personalized Medicine$
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Evian Gordon, MD, PhD and Stephen Koslow, PhD

Print publication date: 2010

Print ISBN-13: 9780195393804

Published to Oxford Scholarship Online: January 2011

DOI: 10.1093/acprof:oso/9780195393804.001.0001

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Economic Impacts of the Personalized Medicine Tsunami

Economic Impacts of the Personalized Medicine Tsunami

(p.273) 14 Economic Impacts of the Personalized Medicine Tsunami
Integrative Neuroscience and Personalized Medicine

Dan Segal

David E. Williams

Oxford University Press

We are in one of the most exciting periods in the evolution of health care. Never before have so many variables (that directly impact the basis of patient care) simultaneously been in transition. This confluence of changes, including technology, policy, legislation and consumer attitudes, involves and impacts all major health care stakeholder groups. Personalized Medicine is at the core of change and is the utilization of technology to deliver better health care outcomes. It places the consumer at the center, recognizing that individual needs differ and it addresses the full spectrum of personal needs, from disability to well being, and prevention. Health care is the latest in a long line of industries to be transformed by the digital wave. The turning point has already occurred and as seen from the previous waves the extent of change will be transformative. Solutions that fill a consumer need will need to have solid, reproducible effects, be easy to use, and cost effective. This will also require new business case models to ensure ongoing resourcing of marker discovery and implementation of the personalization of the “continuum of care.”

Keywords:   digital wave, personalized medicine, brain, database, markers, treatment prediction, meaningful use, mental health parity, drug development, clinical decision support, electronic health records, business models

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