Reform efforts aimed solely at elevating the democratic quality of campaigns are unlikely by themselves to have much success. At the same time, there is ample justification for attempting to gain greater control over the campaign environment for a different reason: to improve the accuracy with which elections record public opinion. In addition, the book's argument suggests that we might be well advised to shift priorities by worrying somewhat less than we do about problems of public opinion formation that appear during campaigns, and worrying somewhat more than we do about the problems and dynamics of public opinion formation in civil society.
Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.
If you think you should have access to this title, please contact your librarian.