In this chapter, we define cross-cultural research, describe the framework that overall guides our work and that, in particular, guided our work, and provide an overview of the various research methods that are discussed in the book, including the populations studied. These projects fall into different points of the emic–etic continuum, with some studies taking a more emic approach, others a more etic approach, and yet others presenting an emic–etic distinction that is less salient. We also present the central themes that influenced the writing of this book. These themes consider culture as a fluid and changing entity and invite cross-cultural researchers to avoid making sweeping generalizations that risk taking on essentialist characteristics. In this chapter we set the stage for a discussion about cross-cultural research needing to include an intersectionality lens, one that encompasses a broader range of multiple identities, to better understand the complexity and diversity of human behavior.
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