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Health Behavior Change and Treatment AdherenceEvidence-based Guidelines for Improving Healthcare$
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Leslie Martin, Kelly Haskard-Zolnierek, and M. Robin DiMatteo

Print publication date: 2009

Print ISBN-13: 9780195380408

Published to Oxford Scholarship Online: February 2010

DOI: 10.1093/acprof:oso/9780195380408.001.0001

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Understanding and Remembering

Understanding and Remembering

(p.51) 3 Understanding and Remembering
Health Behavior Change and Treatment Adherence

Leslie R. Martin

Kelly B. Haskard-Zolnierek

M. Robin DiMatteo

Oxford University Press

This chapter begins with an overview of the encoding, storage, and retrieval of memories. Important to the encoding process are attention, focus, understanding, and the agility of the working memory. The role of emotion in memory storage is reviewed, with examples of how heightened emotion can enhance memory, or may interfere with it, if the emotion is too strong. Factors that bias our recall (such as cultural and other experiential elements, as well as the tendency toward self-enhancement), along with other characteristics (e.g., age, gender, lack of sleep) that are sometimes thought to be related to memory, are reviewed. Strategies for enhancing memory, including tailoring the information to the patient’s characteristics, considering health literacy, avoiding jargon and information overload, mnemonics and chunking, and multimedia memory aids, are given.

Keywords:   memory, emotion, culture, self-enhancement bias, age, health literacy, jargon, mnemonic, tailored messages

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