This concluding chapter presents two observations about first, normativity as image, and second, attempting to do good. It argues that normativity is an image of the interrelationship of law and norms. That codependence in any area, to the extent that it can be accounted for, is largely known only after the fact—when various legal interventions have mixed in complicated ways with complex, shifting norms. Normativity invites us to contemplate, to imagine the relationship and its importance and how to compare norms and law, especially in terms of the effectiveness of the regulatory mix. The chapter further argues that the case for intervention to combat excessive consumption is a strong one. The drunk, the smoker, the fatty, the problem gambler, and the drug fiend have long been objects of derision. Those deemed to be out of control have been viewed as needing to be brought back into line. If they, themselves, did not have the willpower to conform, then society would have to take charge and do the job for them.
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