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Fusion for ProfitHow Marketing and Finance Can Work Together to Create Value$
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Sharan Jagpal and Shireen Jagpal

Print publication date: 2008

Print ISBN-13: 9780195371055

Published to Oxford Scholarship Online: September 2008

DOI: 10.1093/acprof:oso/9780195371055.001.0001

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Choosing Strategies for New Products Using Market-Level Data

Choosing Strategies for New Products Using Market-Level Data

Chapter:
(p.112) 7 Choosing Strategies for New Products Using Market-Level Data
Source:
Fusion for Profit
Author(s):

Sharan Jagpal (Contributor Webpage)

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780195371055.003.0007

This chapter shows how the firm can coordinate its new product designs, production processes, and pricing strategies when only secondary (market-level) data are available. In particular, it examines the conditions under which firms should use price or other market signals (e.g., product warranties) when they introduce new products into the marketplace.

Keywords:   barriers to entry, barriers to exit, hedonic pricing, law of one price, market segments, multiproduct firms, new products, signals

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