Jump to ContentJump to Main Navigation
Do You Make These Mistakes in English?The Story of Sherwin Cody's Famous Language School$
Users without a subscription are not able to see the full content.

Edwin L. Battistella

Print publication date: 2008

Print ISBN-13: 9780195367126

Published to Oxford Scholarship Online: January 2009

DOI: 10.1093/acprof:oso/9780195367126.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2019. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 20 October 2019

Just 15 Minutes a Day

Just 15 Minutes a Day

Chapter:
(p.86) NINE Just 15 Minutes a Day
Source:
Do You Make These Mistakes in English?
Author(s):

Edwin L. Battistella (Contributor Webpage)

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780195367126.003.0009

Chapter 9 looks at the advertising and cultural positioning of mail‐order book culture, focusing on the Harvard Classics and the Book‐of‐the Month Club.

Keywords:   advertising campaigns, self‐improvement, Harvard Classics, liberal education, reading guides, Book‐of‐the‐Month Club

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .