Jump to ContentJump to Main Navigation
The Changing Portrayal of Adolescents in the Media Since 1950$
Users without a subscription are not able to see the full content.

Patrick Jamieson and Daniel Romer

Print publication date: 2008

Print ISBN-13: 9780195342956

Published to Oxford Scholarship Online: April 2010

DOI: 10.1093/acprof:oso/9780195342956.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2019. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 17 November 2019

Tobacco Portrayals in U.S. Advertising and Entertainment Media

Tobacco Portrayals in U.S. Advertising and Entertainment Media

Chapter:
(p.250) 9 Tobacco Portrayals in U.S. Advertising and Entertainment Media
Source:
The Changing Portrayal of Adolescents in the Media Since 1950
Author(s):

Timothy Dewhirst

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780195342956.003.0010

Exposure to portrayal of tobacco use in the media is important because cigarette smoking represents the most preventable cause of illness and premature death in the U.S. The tobacco industry has long targeted young people with tobacco promotional activities. Cigarette advertising and marketing has appealed to young adults and adolescents using themes of independence and risk-taking. The 1998 Master Settlement Agreement banned cigarette broadcast advertising, some billboard advertising, and product placement in films. Nevertheless, tobacco portrayal on user generated media such as blogs, online bulletin boards and podcasts, may be a cause for concern, as well as dissemination on Internet sites such as YouTube, MySpace, and Wikipedia.

Keywords:   entertainment media, television, advertising, tobacco, tobacco advertising, tobacco marketing, movies, Internet

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .