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God's Own PartyThe Making of the Christian Right$
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Daniel Williams

Print publication date: 2010

Print ISBN-13: 9780195340846

Published to Oxford Scholarship Online: September 2010

DOI: 10.1093/acprof:oso/9780195340846.001.0001

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Moral Majority

Moral Majority

Chapter:
(p.159) Eight Moral Majority
Source:
God's Own Party
Author(s):

Daniel K. Williams (Contributor Webpage)

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780195340846.003.0008

The growth of the Sunbelt, along with evangelicals’ rapidly rising socioeconomic status, gave evangelicals the financial resources and voting power to attract national political attention. When televangelists and megachurch pastors began speaking out on political questions, they attracted the notice of New Right political activists such as Paul Weyrich and Richard Viguerie. Several evangelical political organizations, including the California-based Christian Voice, mobilized evangelical voters on behalf of conservative Republican candidates in 1980, but the most successful of these organizations was Jerry Falwell’s Moral Majority. Though Falwell’s organization appealed to only a small segment of evangelicals, it attracted widespread media attention. Other evangelical leaders, such as Pat Robertson and James Robison, mobilized charismatic and Pentecostal Christians on behalf of politically conservative causes. Together these leaders created an interdenominational Religious Right that quickly established itself as a powerful interest group within the conservative Republican coalition.

Keywords:   Falwell, James Robison, Moral Majority, new right, Pat Robertson, religious right, televangelists, Viguerie, Weyrich

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