Postcards, Advertising, and the World's Fair
This chapter analyzes specific visual images and photographic reproductions of The Old Men and Night of the Dead. Photographs have a particular value through iconicity, making them highly efficacious for imaging Mexico, for shaping and directing the tourist gaze, and for perpetuating networks of signification. Through ease of reproduction photographic media have circulated readily in local, regional, national, and international contexts, propagating an iconography of indigenismo that promotes the people and practices of Lake Pátzcuaro as Mexico to diverse audiences. Examples include: postcards circulating in the Lake Pátzcuaro and Morelia area; Las Tarascas fountain, and advertising using fishermen on Lake Pátzcuaro; the marketing poster of the 2006 European campaign of the Mexican Tourist Board; and Soul of Mexico, the filmic exhibition of Night of the Dead on Janitzio at the World's Fair, Germany in 2000.
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