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Tuning InAmerican Narrative Television Music$
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Ronald Rodman

Print publication date: 2009

Print ISBN-13: 9780195340242

Published to Oxford Scholarship Online: February 2010

DOI: 10.1093/acprof:oso/9780195340242.001.0001

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Toward an Associative Theory of Television Music

Toward an Associative Theory of Television Music

(p.19) 1 Toward an Associative Theory of Television Music
Tuning In

Ron Rodman

Oxford University Press

Chapter 1 formulates a semiotic theory of television music based on Charles Peirce's theory as transmitted through John Fiske and his “codes of television” model. Fiske's televisual levels of “reality,” representation, and ideology are linked with theories of musical meaning, especially when visual images and sounds of television are present. These theories are employed in an analysis of the opening credits to the 1950s western The Rifleman.

Keywords:   television music, musical semiotics, correlation, John Fiske, television westerns

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