The principal focus of this chapter is the creation in 1906 of the Bezalel art school and museum. In its organizational structure as in the content of its art, Bezalel reflected the growing centrality of Palestine for Zionism and the increasing bond between Palestine and the Hebrew language. Bezalel would quickly emerge as an icon and a center of Hebrew culture. Its founder, Boris Schatz, conceived of Bezalel as a national temple and of art as the basis for a new Torah—highlighting the struggle to forge a transformed sense of sacred and profane that informed many Zionist undertakings. The Palestine office, established in 1908 and headed by Arthur Ruppin, became not only a further marker of Palestine's new prominence in Zionist thinking and praxis but also the fulcrum of a close alliance and eventually a near identity of interests between the Zionist Organization and the Yishuv.