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Beyond Yellow EnglishToward a Linguistic Anthropology of Asian Pacific America$
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Angela Reyes and Adrienne Lo

Print publication date: 2009

Print ISBN-13: 9780195327359

Published to Oxford Scholarship Online: January 2009

DOI: 10.1093/acprof:oso/9780195327359.001.0001

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Perspective and the Politics of Representation

Perspective and the Politics of Representation

A Commentary

Chapter:
(p.325) 19 Perspective and the Politics of Representation
Source:
Beyond Yellow English
Author(s):

Susan Gal (Contributor Webpage)

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780195327359.003.0019

This chapter discusses how naming or labeling a speech style and linking it to a social group is itself a political act, a creation of indexicality. As such, it allows for second orders of indexicality to emerge, that is, characterizations of the kind of people who recognize and name such speech styles. The writing of this book is itself therefore a multiply performative and socially creative act. The chapter also highlights the importance of perspective ‐‐ such as insider vs. outsider ‐‐ in analyzing stereotypes and humor in the mass mediated messages discussed in the book.

Keywords:   language ideology, scale, indexicality, labels, mass media

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