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Primate Neuroethology$
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Michael Platt and Asif Ghazanfar

Print publication date: 2010

Print ISBN-13: 9780195326598

Published to Oxford Scholarship Online: February 2010

DOI: 10.1093/acprof:oso/9780195326598.001.0001

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Rational Decision Making in Primates: The Bounded and the Ecological

Rational Decision Making in Primates: The Bounded and the Ecological

(p.98) Chapter 6 Rational Decision Making in Primates: The Bounded and the Ecological
Primate Neuroethology

Jeffrey R. Stevens

Oxford University Press

This chapter reviews decision making behavior in primates. Evidence from both human and nonhuman primates demonstrates that decision makers often fail to behave as predicted by economic principles of rational utility maximization. Based on this evidence, it is argued that understanding decision making and its underlying mechanisms will be most successfully advanced by an evolutionarily informed framework termed “bounded and ecological rationality,” which emphasizes the match between decision mechanisms and the natural environment.

Keywords:   behavior in primates, decision making, rational utility maximization, bounded rationality, ecological rationality

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