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The God StrategyHow Religion Became a Political Weapon in America$
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David Domke and Kevin Coe

Print publication date: 2008

Print ISBN-13: 9780195326413

Published to Oxford Scholarship Online: January 2008

DOI: 10.1093/acprof:oso/9780195326413.001.0001

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A New Religious Politics

(p.3) Introduction
The God Strategy

David Domke (Contributor Webpage)

Kevin Coe (Contributor Webpage)

Oxford University Press

This chapter describes two key moments that signaled the rise of a new religious politics in America: the presidential nomination acceptance addresses of Ronald Reagan in 1980 and Bill Clinton in 1992. It then briefly identifies a series of changes that have taken place over the past several decades, all of which point to an increasingly close relationship between religion and politics. Political leaders have taken advantage of and contributed to these changes by employing the God strategy, in which they carefully craft their public communications to appeal to people of faith.

Keywords:   Bill Clinton, public communications, faith, God, Ronald Reagan

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