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Nor-tec Rifa! – Electronic Dance Music from Tijuana to the World | Oxford Scholarship Online
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Nor-tec Rifa!: Electronic Dance Music from Tijuana to the World

Alejandro L. Madrid


At the dawn of the 21st century, the Nor-tec phenomenon emerged from the border city of Tijuana and through the Internet, quickly conquered a global audience. Marketed as a kind of “ethnic” electronic dance music, Nor-tec samples sounds of traditional music from the north of Mexico, and transforms them through computer technology used in European and American techno music and electronica. Tijuana has media links to both Mexico and the United States, with peoples, currencies, and cultural goods—perhaps especially music—from both sides circulating intensely within the city. Older residents and t ... More

Keywords: Nor-tec, Tijuana, electronic dance music, traditional music, techno music, ethnomusicology, urbanism, nortena, banda, grupera

Bibliographic Information

Print publication date: 2008 Print ISBN-13: 9780195326376
Published to Oxford Scholarship Online: October 2011 DOI:10.1093/acprof:oso/9780195326376.001.0001


Affiliations are at time of print publication.

Alejandro L. Madrid, author