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Developing Cross Cultural Measurement$
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Thanh V. Tran

Print publication date: 2009

Print ISBN-13: 9780195325089

Published to Oxford Scholarship Online: May 2009

DOI: 10.1093/acprof:oso/9780195325089.001.0001

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Developing New Instruments Developing New Instruments

Developing New Instruments Developing New Instruments

(p.47) 5 Developing New Instruments
Developing Cross Cultural Measurement

Thanh V. Tran

Oxford University Press

Developing new cross-cultural research instruments is an enormous task, and it requires careful consideration from the researchers in ensuring that the instruments measure what they are designed to measure and can also capture cultural differences and similarities among the comparative groups. It is always challenging to develop an “etic” instrument that captures the shared meanings among the comparative cultural groups and an “emic” instrument that can measure the unique aspects of each cultural group. Developing and constructing cross-cultural research instruments must be a collaborative endeavour of the research team and the stakeholders. Inputs from cultural experts, prospective research respondents or clients, and service providers should be an integral part of every step or phase in cross-cultural measurement development and construction.

Keywords:   foundation of measurement, reflective or effect indicators, causal or formative indicators, measurement process, cross-cultural vignette interviews

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