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Graph Design for the Eye and Mind$
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Stephen M. Kosslyn

Print publication date: 2006

Print ISBN-13: 9780195311846

Published to Oxford Scholarship Online: March 2012

DOI: 10.1093/acprof:oso/9780195311846.001.0001

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Beyond the Graph

Beyond the Graph

(p.227) 9 Beyond the Graph
Graph Design for the Eye and Mind

Stephen M. Kosslyn

Oxford University Press

The recommendations that were discussed in the previous eight chapters all consider the fact that the reader is a human being with a particular perceptual and cognitive system that has both strengths and weaknesses. In this chapter, recommendations on using the principle of cognition and perception are taken into consideration in creating other types of visual displays. Visual displays can either be those that present very quantitative information or those that present very qualitative information. Charts are displays that have a symbolic content and are used to convey overall organizational structure. Diagrams on the other hand are used to convey information using pictures of objects or events. Maps are used to depict a physical layout through drawings and pictures. Looking at future prospective, new technologies, such as computer-aided designs, extends the psychological approach to display designs.

Keywords:   perception, cognition, qualitative data, charts, diagrams, maps, quantitative data, computers

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