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Graph Design for the Eye and Mind$
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Stephen M. Kosslyn

Print publication date: 2006

Print ISBN-13: 9780195311846

Published to Oxford Scholarship Online: March 2012

DOI: 10.1093/acprof:oso/9780195311846.001.0001

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Looking With the Eye and Mind

Looking With the Eye and Mind

(p.3) 1 Looking With the Eye and Mind
Graph Design for the Eye and Mind

Stephen M. Kosslyn

Oxford University Press

The true meaning of a picture can be uncovered if its reader can decipher it well. Harder would be interpreting graphs which intend to convey information to their readers through numbers and shapes. Graphs are everywhere and only a few of them tend to communicate to their audience effectively. The thesis of this book states that many of these graphs are designed without considering that there are certain principles of human visual perception and cognition. Hence, the aim of the book is to allow graphs to do their job; that is, to effectively communicate to their audience. Graphs have two purposes: to help you interpret data and to convey to others what the data mean. In this chapter, the psychological principles of effective graphics are discussed, and are summarized in “the eight-fold way.”

Keywords:   pictures, graphs, graphics, communication, data, psychology

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