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Wine and Conversation$
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Adrienne Lehrer

Print publication date: 2009

Print ISBN-13: 9780195307931

Published to Oxford Scholarship Online: September 2009

DOI: 10.1093/acprof:oso/9780195307931.001.0001

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The Tucson Subjects

The Tucson Subjects

(p.115) 9 The Tucson Subjects
Wine and Conversation

Adrienne Lehrer (Contributor Webpage)

Oxford University Press

The purpose of the next experiments was to see if non-expert subjects would develop a common wine vocabulary which they used consensually if they met regularly for eight months to drink and discuss wine and wine words. At each session three or four wines were served, and tasks were performed, similar to those used with the Stanford subjects. Afterwards the wines and the descriptors were discussed. Discussions were tape-recorded and analyzed. Tasks carried out at the beginning of the year were replicated with the same wines at the end. Although these results showed no over-all group consensus, subjects reported that they learned a great deal about wines and wine-language and that they could understand the descriptions of the other subjects better, even if they did not use the same descriptors.

Keywords:   word-wine connections, Tucson subjects, consensus, experiments, discussions, subjective reports

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