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Wine and Conversation$
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Adrienne Lehrer

Print publication date: 2009

Print ISBN-13: 9780195307931

Published to Oxford Scholarship Online: September 2009

DOI: 10.1093/acprof:oso/9780195307931.001.0001

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The Stanford Subjects

The Stanford Subjects

(p.97) 8 The Stanford Subjects
Wine and Conversation

Adrienne Lehrer (Contributor Webpage)

Oxford University Press

Subjects in the Stanford group had not drunk or discussed wine with one another before the experiments. At some sessions subjects worked alone to describe (usually) three different wines of the same color but from different countries and different grape varietals. Tasks included free descriptions, selecting words from a list of 145 descriptors, and deciding if a descriptor was appropriate for each wine. At other sessions subjects had partners where they had to agree on wine descriptions or each subject tried to match the same wines with the partner's descriptions. Results showed little consensus on all the tasks. Two contributing factors were differences in liking or disliking the wine and the differences in norms used for scalar judgments.

Keywords:   word-wine connections, Stanford subjects, experiments, selecting descriptors, matching descriptions, consensus, norms, scalar judgments

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