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Wine and Conversation$
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Adrienne Lehrer

Print publication date: 2009

Print ISBN-13: 9780195307931

Published to Oxford Scholarship Online: September 2009

DOI: 10.1093/acprof:oso/9780195307931.001.0001

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Experiments and Subjects

Experiments and Subjects

(p.83) 7 Experiments and Subjects
Wine and Conversation

Adrienne Lehrer (Contributor Webpage)

Oxford University Press

To investigate how wine drinkers apply wine descriptors to wines, experiments using a variety of tasks were carried out with three groups of subjects. The basic question was to determine the consensus (agreement) of subjects in each group. Tasks included selecting appropriate words for a list for each wine, comparing three or more wines at a tasting, matching wines with a partner's descriptions, discussing wines with one's partners) to find satisfactory descriptions for each wine tasted, and discussing the words themselves to determine if subjects understood them in the same way. Of the three groups of subjects, two groups consisted mostly of non-experts, and one group consisted entirely of experts, namely enologists from the University of California at Davis.

Keywords:   word-world connections, consensus, experiments, experts, non-experts, enologists, UC Davis

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