- Title Pages
- Preface to the Second Edition
- 1 Wine Words
- 2 Extending the Vocabulary
- 3 New Wine Words
- 4 Aromas and Wine Wheels
- 5 Evaluating Wines: Scoring Systems
- 6 Semantic Analysis
- 7 Experiments and Subjects
- 8 The Stanford Subjects
- 9 The Tucson Subjects
- 10 The Davis Subjects
- 11 Later Experiments
- 12 Research on Taste and Smell
- 13 Functions of Language
- 14 The Development of Scientific Language
- 15 Nonscientific Uses of Language
- 16 Snobs, Anti-Snobs, and Marketing
- 17 What Else Is Like Wine Description?
- 18 Conclusion
- Postscript 1
- Postscript 2
- Name Index
- Subject Index
- (p.256) 18 Conclusion
- Wine and Conversation
Adrienne Lehrer (Contributor Webpage)
- Oxford University Press
This chapter summarizes the main discussions of the book outlining the topics of the three parts of the books. Part I dealt with wine words and the extensive wine lexicon that has emerged. Part II reported on the experiments conducted which interestingly showed that the nonexpert and even some expert wine drinkers generally did not agree on wine descriptions and often did not form a consensus on wines. Part III dealt with the functions of language and certain aspects of wine culture such as elitism, anti-elitism, and marketing.
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