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Wine and Conversation$
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Adrienne Lehrer

Print publication date: 2009

Print ISBN-13: 9780195307931

Published to Oxford Scholarship Online: September 2009

DOI: 10.1093/acprof:oso/9780195307931.001.0001

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Later Experiments

Later Experiments

(p.169) 11 Later Experiments
Wine and Conversation

Adrienne Lehrer (Contributor Webpage)

Oxford University Press

Subsequent to the publication of Wine and Conversation (1983), one more wine study was carried out, which was to determine if subjects could re-identify wines with their own previous descriptions. The performance of the group of subjects on the matching task was no better than chance. Other researchers also continued these experiments, sometimes using the same methods and/or adding new paradigms. Harry Lawless and Gregg Solomon found that experts performed statistically better than non-experts on matching tasks, but not always impressively better. Roman Weil's asked subjects to match wines with those of descriptions by famous wine critics, and his results were consistent with those of the author' study. In Germany, Christiane von Herder-Dahrendorf and Christiane Raphael conducted experiments exclusively with experts, but found that they did not achieve greater consensus that the author of this book did with non-experts.

Keywords:   re-identify wines, experts vs. non-experts, matching task, experiments, Lawless, Solomon

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