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Wine and Conversation$
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Adrienne Lehrer

Print publication date: 2009

Print ISBN-13: 9780195307931

Published to Oxford Scholarship Online: September 2009

DOI: 10.1093/acprof:oso/9780195307931.001.0001

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The Davis Subjects

The Davis Subjects

Chapter:
(p.144) 10 The Davis Subjects
Source:
Wine and Conversation
Author(s):

Adrienne Lehrer (Contributor Webpage)

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780195307931.003.0010

The Davis subjects were wine science experts, either graduate students or research staff in the department of or research staff Viticulture and Enology at the University of California at Davis. Tasks were identical to those carried out by previous subjects. Subjects showed more consensus than previous groups, mainly on California wines, on which they had considerable experience. Their tasting strategy was to identify the varietal and describe it in terms of typical characteristics. But they did no better than non-experts on unfamiliar wines since subjects either could not identify the type or misidentified it. John Reid, one of the subjects, carried out his own matching experiment later, using premium California wines, and the subjects did outstanding well in matching wines with a partner's descriptions.

Keywords:   Davis subjects, viticulture, enology, California wine, John Reid, experts

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