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Privacy in PerilHow We Are Sacrificing a Fundamental Right in Exchange for Security and Convenience$
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James B. Rule

Print publication date: 2009

Print ISBN-13: 9780195307832

Published to Oxford Scholarship Online: May 2012

DOI: 10.1093/acprof:oso/9780195307832.001.0001

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Personal Data in the Marketplace: Credit, Insurance, and Advertising

Personal Data in the Marketplace: Credit, Insurance, and Advertising

Chapter:
(p.93) Part III Personal Data in the Marketplace: Credit, Insurance, and Advertising
Source:
Privacy in Peril
Author(s):

James B. Rule

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780195307832.003.0003

This chapter studies surveillance in people's financial affairs and in the world of markets and profit-making. The discussion focuses on the marketing of personal data in three domains, namely direct advertising, consumer credit, and insurance. This chapter determines that citizens can and do choose greater control over their information when faced with clear alternatives.

Keywords:   financial affairs, markets, profit-making, personal data, direct advertising, insurance, consumer credit

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