Jump to ContentJump to Main Navigation
Going BrokeWhy Americans Can't Hold On To Their Money$
Users without a subscription are not able to see the full content.

Stuart Vyse

Print publication date: 2008

Print ISBN-13: 9780195306996

Published to Oxford Scholarship Online: March 2012

DOI: 10.1093/acprof:oso/9780195306996.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 28 March 2020

New Ways of Wanting

New Ways of Wanting

(p.119) 6 New Ways of Wanting
Going Broke

Stuart Vyse

Oxford University Press

This chapter looks at advertising and especially examines the information view of advertising. The effect of affective, cognitive, and behavioral reactions to advertisements on people are discussed. These are sufficient to result in a purchase. The chapter describes the story of how Frank suffered from financial failure as a result of gambling.

Keywords:   advertising, purchasing, cognition, behavior, gambling, financial failure

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .