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The Artful MindCognitive Science and the Riddle of Human Creativity$
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Mark Turner

Print publication date: 2006

Print ISBN-13: 9780195306361

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780195306361.001.0001

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The Neurology of Ambiguity

The Neurology of Ambiguity

(p.243) 13 The Neurology of Ambiguity
The Artful Mind

Semir Zeki

Oxford University Press

This chapter explores the power of metaphor to create images that give visual shape to cultural representations. The focus is on the rise of monumental sacred architecture under particular historical and social conditions. The topics that are central to this book—how the mind works and what role visual images play in that process—were as crucial in ancient Greek thought as they are today. In his treatise on memory, Aristotle offers the following arresting statement: “…he places before his eyes something with a determinate size, but thinks of it simply as having size”. It is perhaps not a coincidence that the intellectual operation described in the passage above has some significant points in common with Max Black's definition of metaphor as “interaction”. This chapter is concerned with the Greek sanctuary as representation, an artifact with formal features that map out a certain conception of the relationship of man to god, or of the citizen of the polis (the ancient city-state of Greece) to the divine.

Keywords:   Max Black, metaphor, visual images, cultural representations, sacred architecture, interaction, sanctuary, divine, polis, Greece

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