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Neuroeconomics – A guide to the new science of making choices | Oxford Scholarship Online
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Neuroeconomics: A guide to the new science of making choices

Peter Politser


As technology has opened new windows into the brain, it has revealed a great deal about what happens there when people make decisions about money. These revelations have given rise to a new field, called neuroeconomics. The field promises to answer both economic and emotional questions about behavior surrounding situations involving money — such as why people save, buy stocks, steal, and overspend. Interest in neuroeconomics has spread outward to many different fields — marketing, management, education, psychology, political science, and law — but it has also pulled the focus of many of these ... More

Keywords: money, saving, stocks, stealing, overspending, mental health, good judgment, poor judgment, values, monetary risk

Bibliographic Information

Print publication date: 2008 Print ISBN-13: 9780195305821
Published to Oxford Scholarship Online: May 2008 DOI:10.1093/acprof:oso/9780195305821.001.0001


Affiliations are at time of print publication.

Peter Politser, author
Clinical Assistant Professor of Family Medicine, Brown University