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Swarm CreativityCompetitive Advantage through Collaborative Innovation Networks$
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Peter A. Gloor

Print publication date: 2006

Print ISBN-13: 9780195304121

Published to Oxford Scholarship Online: September 2007

DOI: 10.1093/acprof:oso/9780195304121.001.0001

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The DNA of COINs

The DNA of COINs

Creativity, Collaboration, and Communication

(p.49) CHAPTER 3 The DNA of COINs
Swarm Creativity

Peter A. Gloor (Contributor Webpage)

Oxford University Press

This chapter uses examples from history to show how creativity, collaboration, and communication — in networks of people — have advanced civilization through to some of the greatest innovations of all time. Each example from history illustrates one of the key elements of COIN DNA. The chapter begins with how Homo sapiens eclipsed Neanderthals, and what this tells us about collaboration. Other examples from history include the Fugger banking empire of the German Renaissance period, Marco Polo, and the Rothschilds. The traits that make collaboration on the Internet so powerful, Linux, software patents, and Intel Research are discussed. Three additional examples — a campaign for the Kenyan parliament, Microsoft (both positive and negative aspects), and a “consul” that links entrepreneurs in the United States and Switzerland — expand the discussion of DNA and provide real-world, contemporary examples of how creativity, collaboration, and communication lead to innovation.

Keywords:   Neanderthals, Fugger, Rothschild, Linux, Intel Research, Microsoft, genetic code, DNA

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