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Swarm CreativityCompetitive Advantage through Collaborative Innovation Networks$
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Peter A. Gloor

Print publication date: 2006

Print ISBN-13: 9780195304121

Published to Oxford Scholarship Online: September 2007

DOI: 10.1093/acprof:oso/9780195304121.001.0001

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INTRODUCTION: At the Tipping Point

INTRODUCTION: At the Tipping Point

(p.3) INTRODUCTION: At the Tipping Point
Swarm Creativity

Peter A. Gloor (Contributor Webpage)

Oxford University Press

This introductory chapter offers a general definition of Collaborative Innovation Networks (COINs), lays out the motivation for why they matter to businesses, and presents the organization of the book. It also tells the story of how the World Wide Web evolved from the original visionary idea in the 1940s of linking information together electronically. This story introduces the concepts of swarm creativity, innovation, collaboration, and communication.

Keywords:   Collaborative Innovation Network, COIN, motivation, World Wide Web, swarm creativity

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