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George Washington and the Art of BusinessThe Leadership Principles of America's First Commander-in-Chief$
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Mark McNeilly

Print publication date: 2008

Print ISBN-13: 9780195189780

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780195189780.001.0001

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. Keeping the Flame Alive

. Keeping the Flame Alive

Persevering and Promoting the Cause

Chapter:
(p.77) 4. Keeping the Flame Alive
Source:
George Washington and the Art of Business
Author(s):

Mark Mc Neilly

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780195189780.003.0005

This chapter examines how George Washington preserved the promoted the cause of the American Revolution. It suggests that Washington’s victory at Trenton, New Jersey, not only had a material impact on the enemy, it also proved to be a major victory for propaganda. It explained that this victory raised the spirits of Washington’s army and patriots throughout the colonies and there was a newfound confidence in Washington’s leadership.

Keywords:   George Washington, business leadership, American Revolution, Trenton, New Jersey, patriots

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