Pre-trial small-group research (SGR) does not necessarily eliminate all surprises, but it can open the attorney’s and the client’s eyes to unforeseen problems or opportunities. The trouble with small-group research methods is that they don’t have the scientific rigor of other methods of research, such as the survey method discussed in Chapter 3. This chapter describes various SGR methods and their uses, as well as the methodological shortcomings and attempts by the profession to deal with those shortcomings through the development of small-group research guidelines.
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