Jump to ContentJump to Main Navigation
The New Ruthless EconomyWork and Power in the Digital Age$
Users without a subscription are not able to see the full content.

Simon Head

Print publication date: 2005

Print ISBN-13: 9780195179835

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780195179835.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2019. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 14 October 2019

The Customer Relations Factory

The Customer Relations Factory

Chapter:
(p.80) 5 The Customer Relations Factory
Source:
The New Ruthless Economy
Author(s):

Simon Head

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780195179835.003.0005

This chapter examines the importance of customer relations management (CRM) in the new economy in the U.S. It states that CRM has moved forward to the center of corporate strategy and the pre-eminence of CRM has been an insistent theme of recent business literature. Harvard Business School theorist Rosabeth Moss Kanter suggested that this trend may be attributed to the shift from an industrial to an information economy where more people hold jobs that involve human contact.

Keywords:   customer relations management, corporate strategy, Rosabeth Moss Kanter, information economy, human contact

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .