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Judgments Over TimeThe Interplay of Thoughts, Feelings, and Behaviors$
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Lawrence J. Sanna and Edward C. Chang

Print publication date: 2006

Print ISBN-13: 9780195177664

Published to Oxford Scholarship Online: March 2012

DOI: 10.1093/acprof:oso/9780195177664.001.0001

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Looking Backward With an Eye on the Future

Looking Backward With an Eye on the Future

Propositions Toward a Theory of Regret Regulation

(p.210) 12 Looking Backward With an Eye on the Future
Judgments Over Time

Marcel Zeelenberg

Rik Pieters

Oxford University Press

This chapter provides an overview of the relevant studies and theorizing by advancing a set of seven propositions that both capture the current state of the art in the research on regret, and stimulate further research about this highly consequential emotion. The theory of regret regulation is a pragmatic theory that stresses that emotions exist for the sake of behavioral guidance. The regret regulation theory acknowledges that regret bridges the past and the future in the present. Before turning to the propositions that are the building blocks of the theory, it starts by examining how common and aversive regret actually is to decision makers. It is noted that a set of propositions that capture an important element of the psychology of regret have been advanced.

Keywords:   regret regulation, propositions, emotion, behavioral guidance, future, past, present, regret

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