This chapter focuses on Robert Noyce's legacy. Many of the companies, organizations, and causes with which Noyce involved himself flourish today. In 2004, roughly $30 billion worth of microprocessors — the little chips Noyce once promoted with missionary zeal before incredulous audiences — were sold around the world. The largest company in this market is Intel, whose microprocessors drive more than 80% of the personal computers on the market today. But Noyce's most enduring legacy is to present a set of ideals that have become an indelible part of American high-tech culture: knowledge trumps hierarchy, every idea can be taken farther, new and interesting is better than established and safe, go for broke or don't go at all.
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