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The Economy as an Evolving Complex System, IIICurrent Perspectives and Future Directions$
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Lawrence E. Blume and Steven N. Durlauf

Print publication date: 2005

Print ISBN-13: 9780195162592

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780195162592.001.0001

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The Diffusion of Innovations in Social Networks

The Diffusion of Innovations in Social Networks

Chapter:
(p.267) The Diffusion of Innovations in Social Networks
Source:
The Economy as an Evolving Complex System, III
Author(s):

H. Peyton Young

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780195162592.003.0011

This chapter examines the effects of network topology on the diffusion of behaviors. A key empirical question is, what is the expected length of time for a network to “switch over” from the old behavior to the new? It uncovers conditions on network topology the decision process that, surprisingly, bound the expected waiting time for diffusion to occur from above, independently of the size of the network.

Keywords:   network topology, behaviors, decision process, diffusion

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