Because all Japanese cars these days do not sell in the US market with a premium anymore, players in the automobile industry had to come up with ways to cope with the downfall of Japan's bubble economy and Japan's depressed auto market. As Toyota Motor Corp. remained an independent company, it can be observed that this company's counterstrategy has made significant effects not just on the global industry but on logistics and transportation in general. Toyota illustrates how “old-economy” products like automobiles and the manufacturing processes like assembly can be upgraded with the help of IT as it developed the just in time (JIT) ordering system, the intelligent transportation system (ITS), and its “smart” customized product and service strategy.
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