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Information Technology Strategies – How Leading Firms use IT to gain an Advantage - Oxford Scholarship Online
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Information Technology Strategies: How Leading Firms use IT to gain an Advantage

William V. Rapp


The focus of this book is on educating on the strategic principles fundamental to using information technology to gain market control. It provides case examples of how to use IT to enhance existing core competencies and strategies. The book is designed to help managers struggling with how to advantageously harness the new information revolution. It can also support executive and business education programs on managing technology when few such studies exist. While Internet and information technologies are currently hot topics, many firms and executives are without the tools and knowledge of how ... More

Keywords: information technology, market control, strategies, managers, managing technology, firms

Bibliographic Information

Print publication date: 2002 Print ISBN-13: 9780195148138
Published to Oxford Scholarship Online: October 2011 DOI:10.1093/acprof:oso/9780195148138.001.0001


Affiliations are at time of print publication.

William V. Rapp, author
Columbia University