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On Our MindSalience, Context, and Figurative Language$
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Rachel Giora

Print publication date: 2003

Print ISBN-13: 9780195136166

Published to Oxford Scholarship Online: March 2012

DOI: 10.1093/acprof:oso/9780195136166.001.0001

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(p.167) 6 Jokes
On Our Mind

Rachel Giora

Oxford University Press

This chapter examines the role of jokes in language comprehension and production. It analyses the role of salience and the suppression assumption within the framework of the Graded Salience Hypothesis view of joke comprehension. The findings suggest that while jokes and other tropes share similar early processes activating salient meanings initially, they diverge with regard to integration processes. The result reveals that while the understanding of irony and metaphor involves retention of salient and compatible meanings, joke interpretation does not.

Keywords:   jokes, language production, Graded Salience Hypothesis, salient meanings, suppression assumption

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