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Revive Us AgainThe Reawakening of American Fundamentalism$
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Joel A. Carpenter

Print publication date: 1999

Print ISBN-13: 9780195129076

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780195129076.001.0001

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Tuning in the Gospel

Tuning in the Gospel

(p.124) 7 Tuning in the Gospel
Revive Us Again

Joen A. Carpenter

Oxford University Press

From a vantage point outside fundamentalism, by the 1930s the likelihood that a revival would sweep across America seemed remote. After decades of mass evangelism, reform crusades, and millennial rhetoric, Americans no longer seemed all that interested in being saved. Nevertheless, out beyond the horizon of the Christian Century's vision, something new was stirring. Fired with a powerful yearning to bring revival to America, fundamentalists and other evangelicals were fashioning a contemporary religious style by making extensive use of the popular arts and the mass media: advertising, popular music and entertainment, broadcast journalism, and radio broadcasting. It was driven by the classic evangelical desire to share the gospel with the neighbors, the nation, and the world, and radio was proving to be a powerful tool for extending the reach of their message.

Keywords:   Billy Sunday, revivalism, Christian Century, Charles Fuller, radio broadcast

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