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Music Printing in Renaissance VeniceThe Scotto Press (1539-1572)$
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Jane A. Bernstein

Print publication date: 1998

Print ISBN-13: 9780195102314

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780195102314.001.0001

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Composers, Patrons, and the Venetian Music Press

Composers, Patrons, and the Venetian Music Press

Chapter:
(p.139) Six Composers, Patrons, and the Venetian Music Press
Source:
Music Printing in Renaissance Venice
Author(s):

Jane A. Bernstein

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780195102314.003.0007

Composers quickly became aware of the possibility of addressing a larger audience through the press. With the commercialization of music printing, they no longer had to rely solely on their intermediate circle of patrons for the circulation of their music. Composers could now augment their fixed income either by selling their works outright to printers, or by getting involved in the actual publishing and marketing of their own works. Patrons also saw the potential of the printing press as a means of public recognition. Dedications abound with metaphors extolling the culture, erudition, and generosity of the benefactor.

Keywords:   composers, commercialization, patrons, music printing, marketing, benefactor

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