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Rethinking Implicit Memory$
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Jeffrey S Bowers and Chad J Marsolek

Print publication date: 2002

Print ISBN-13: 9780192632326

Published to Oxford Scholarship Online: March 2012

DOI: 10.1093/acprof:oso/9780192632326.001.0001

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Commentary

Commentary

Chapter:
(p.327) Chapter 15 Commentary
Source:
Rethinking Implicit Memory
Author(s):

Fergus I. M. Craik

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780192632326.003.0015

The point that priming and related phenomena of implicit memory should be considered functional and adaptive is made by several authors, notably by Bowers and Kouider and by Marsolek. Cognitive processes reflect highly evolved brain processes and mechanisms, and it is a very reasonable assumption that all cognitive processes act to improve the fit between organism and environment. A second general point is that the cognitive system is to be understood as a whole, not as a group of separate functions such as memory, perception, categorization, and so on. The various phenomena associated with priming fit very comfortably into this framework.

Keywords:   implicit memory, priming, cognitive processes, brain mechanisms, perception, categorization, cognitive system

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